5-Star Luxury Hotels’ Instagram Performance as  a Digital Marketing Strategy during  the Travelling Restriction

Desi  Andriany; Ni Gusti Nyoman Suci  Murni; Ni Nyoman Triyuni; Ni Made  Sudarmini; Raden Ayu  Trisnayoni

doi:10.58982/injogt.v3i2.210

Authors

Desi Andriany Applied Research Link
Ni Gusti Nyoman Suci Murni Applied Research Link
Ni Nyoman Triyuni Applied Research Link
Ni Made Sudarmini Applied Research Link
Raden Ayu Trisnayoni Applied Research Link

DOI:

https://doi.org/10.58982/injogt.v3i2.210

Keywords:

social media, instagram, luxury hotel, hotel promotion.

Abstract

Purpose: This study aims to enhance knowledge and improvement in online digital marketing, especially to increase domestic customers at 5-star luxury hotels in Nusa Dua, Bali, Indonesia.

Research methods: Qualitative descriptive analysis technique is used to explain the development of digital marketing function towards tourism business. The object study is 5-star luxury hotels in Nusa Dua.

Findings: Instagram performance during travel restriction and review in 4Ps marketing mix; product, price, place, and promotion. A strategy to increase and promote activities to meet customer needs in various occasion.

Implication: Instagram has significant role in selling and promoting every brand of 5-star luxury hotels in Nusa Dua and its significant improvement following the updated technology progress and customer demand.

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