Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience)
DOI:
https://doi.org/10.58982/injogt.v2i1.38Keywords:
hotel, management, strategy, covid-19, pandemicAbstract
Purpose: This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation.
Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study.
Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy.
Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.
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Copyright (c) 2021 Ni Putu Lianda Ayu Puspita, I Putu Astawa, I Gede Mudana
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