Role of Sector Vulnerability in the Temperature, Wildlife Tourism Sector Performance Relationship in Maasai Mara Ecosystem, Kenya

Richard Mose; Christopher Ngacho; Pius Odunga

doi:10.58982/injogt.v5i1.532

Authors

Richard Mose Department of Tourism and Hospitality, School of Business and Economics, Kisii University, Kenya
Christopher Ngacho Department of Management Science, School of Business and Economics, Kisii University, Kenya
Pius Odunga Department of Tourism and Hospitality, School of Business and Economics, Kirinyaga University, Kenya

DOI:

https://doi.org/10.58982/injogt.v5i1.532

Keywords:

wildlife tourism, vulnerability, climate change

Abstract

Abstract

This study sought to investigate the effect of sector vulnerability in the relationship between temperature and wildlife tourism performance. The study adapted a pragmatic research design that advocates for mixed methods which allows for the use of both qualitative and quantitative research methods to study phenomena. Qualitative data collected was analyzed by use of content analysis while quantitative data collected was analyzed by use of SPSS for exploratory factor analysis and AMOS for confirmatory factor analysis and structural equation modeling. The results of the study were that vulnerability mediated the relationship between temperature and wildlife tourism ? = - 0.121, t = -4.583, P <.00, the results of this study are useful to wildlife tourism stakeholders because it forms a basis that can be used by industry players to develop appropriate adaptations since climate change is the new norm globally.

Key words: wildlife tourism, vulnerability, climate change

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