International Journal of Glocal Tourism

Managing Café 247 to Strengthen the Resilience of J4 Hotels Legian Bali in Facing Tourism Business Uncertainties

2023-09-12T19:44:59+07:00

Purpose: This study aims to develop Café 247 as the resilience of J4 Hotels Legian in terms of physical buildings, products, operational and marketing processes and to determine the level of success of opening a café business so that this cafe makes a sustainable business.

Research methods: This study uses qualitative and quantitative analysis through SERVQUAl anal-ysis and IPA Analysis.

Findings: The results of the study show that in building the resilience of J4 Hotels Legian from the physical aspect of the building, products, operational and marketing processes, it requires good planning, organization, actualization and control so that it continues to provide satisfaction for café customers. The design of the 247 café project was accompanied by the J4 Hotels Legian facade replace-ment project, since the J4 Hotels facade really needs to be replaced consider-ing that the strength of the facade is already fragile, but here only describes the development process of café 247.

Implication: Based on the results of the servqual analysis, Cafe 247 is still in a safe stage because there is nothing excessive but still needs to be improved so that it can maintain the resilience of Cafe 247.

Increasing Customer Satisfaction through Membership Program at Aloft Bali Seminyak

2023-09-12T19:52:42+07:00

Purpose: This study was to determine the implementation of the Marriott Bonvoy membership program at Aloft Bali Seminyak, to describe the indicators that need to be improved and maintained in this program at Aloft Bali Seminyak.

Research methods: The sample used in this study were guests who were members of Marriott Bonvoy who stayed at Aloha Bali Seminyak in January-April 2021. The analytical techniques used were servqual analysis, Importance Performance Analysis and Customer Satisfaction Index.

Findings: The results of this study indicate that the satisfaction of Marriott Bonvoy members with the Marriott Bonvoy Membership program at Aloft Bali Seminyak is good, because there are 12 indicators with positive gap values ??and 2 indicators with negative gap values.

Implication: The implementation of the Marriott Bonvoy membership program at Aloft Bali Seminyak can satisfy member guests. Marriott Bonvoy membership staying at Aloft Bali Seminyak.

Implementation of Wellness Tourism to Enhance Guest Satisfaction at The Westin Resort & Spa Ubud

2023-09-12T19:59:53+07:00

Purpose: This research was conducted with the aim of knowing the implementation of the wellness concept that is being carried out and its relationships to guest satisfaction who stays at The Westin Resort & Spa Ubud, Gianyar, Bali.

Research methods: The data collection was using interviews, literature studies, observations, and questionnaires which were processed using qualitative descriptive data analysis techniques. Likert Scale was used to measure how well the implementation of the wellness concept had been carried out.

Findings: The results of this study indicate that the application of the 6 pillars of wellness concept is very important and has been carried out well by the employees of The Westin Resort & Spa Ubud.

Implication: The Westin Resort & Spa Ubud guests stated that they were very satisfied with the facilities and wellness services provided.

Implementation of Direct Marketing to Enhance Meeting Package Purchasing Decisions at Grand Zuri Kuta Bali

2023-09-12T20:05:56+07:00

Purpose: This study aims to analyze the implementation of direct marketing at Grand Zuri Kuta Bali and analyze the influence of direct marketing to enhance meeting package purchasing decisions at Grand Zuri Kuta Bali.

Research methods: Data collection methods used are questionnaires, interviews, observation and study of documents. The sampling technique for this study used a purposive sampling technique with a sample of 75 respondents. The data analysis technique used is simple linear regression analysis. Before carrying out the analysis, validity and reliability tests were carried out on the questionnaires distributed to the respondents. This study uses SPSS 25 to process the data that has been obtained from the respondents.

Findings: The direct marketing variable partially has a positive influence on the meeting package purchase decision at the Grand Zuri Kuta Bali. The results of the (partial) t test show that the significance value of direct marketing influence on meeting package purchasing decisions is 0.000 <0.05 and the t count is 6.563 > the t table value is 1.66600.

Implication: The existence of a positive and significant influence shows that with the increased implementation of direct marketing, the decision to purchase meeting packages at Grand Zuri Kuta Bali has also increased.

Exploring the Evolution and Prospects of Gastronomy Tourism Development in Tista Tourism Village, Tabanan: A Comprehensive Analysis

2023-09-12T20:24:05+07:00

Purpose: This research aims to uncover the ontological phenomenon driving gastronomy tourism development in Tista Tourism Village, Tabanan, utilizing qualitative analysis and Rich Picture depiction.

Research methods: This reseach using qualitative approach, Soft Systems Methodology (SSM), Rich Picture analysis. The findings of this study illuminate a notable shift within the local community of Tista Tourism Village, Tabanan, towards lifestyles oriented around tourism.

Findings: Through the application of Soft Systems Methodology (SSM) and Rich Picture analysis, it becomes evident that the development of gastronomy tourism has led to significant changes in social dynamics and cultural norms. The analysis reveals a delicate balance that the community strives to maintain between embracing modern tourism practices and preserving traditional values. The study's findings shed light on the need for cultural preservation programs that engage the local population, ensuring that the benefits of tourism are shared equitably and that the community's identity remains intact.

Implication: This research serves as a valuable resource for shaping the trajectory of gastronomy tourism in a manner that harmonizes economic growth with the preservation of local traditions.

The Design of Wedi Awu Beach Resort Hotel in Purwoadi Village, Malang Regency, East Java

2023-09-12T20:29:44+07:00

Purpose: The purpose of designing a resort hotel is to create a resort hotel that meets the facilities and infrastructure supporting the needs of tourists, especially the needs of sports tourism at Wedi Awu Beach. In addition, it is to create a resort hotel that uses East Javanese cultural characteristics such as the use of roofs and ornaments of Banyuwangi traditional houses into the design of resort hotels.

Research methods: The research location is at Wedi Awu Beach, Balearjo Hamlet, Purwodadi Village, Tirtoyudo District, Malang Regency, East Java. The design area has an area of 5.30 Ha. The theme used is vernacular architecture. The design of Wedi Awu Beach resort hotel in Purwodadi Village, Malang Regency uses several methods such as primary data collection methods, secondary data collection methods, analysis methods and synthesis methods.

Findings: Malang Regency has many very beautiful tourist destinations and attracts domestic and foreign tourists to visit. Seeing the development of the number of tourists visiting Malang Regency, the Malang Regency Government began to pay attention to the potential of tourist destinations, especially in the southern part of Malang Regency, namely Wedi Awu Beach. Implication: Wedi Awu Beach was listed as an area that has proven successful in maximizing the potential of beach tourism and is able to hold night surfing events attended by dozens of surfers from within and outside the country. This potential is not supported by lodging facilities such as hotels that meet the needs of tourists, especially sports tourism needs.