International Journal of Glocal Tourism

Blitar Raya Tourism Gapura Concept: Creating Business Activities at Patria Terminal

Tofan Rachmat Yulianto, I Gede Mudana, I Ketut Sutama — Sat, 22 Mar 2025 00:00:00 +0700

Purpose: Patria Passenger Terminal (type A) at Blitar, East Java, Indonesia, has been operating again since 2022, after being revitalized with a Transportation and Business concept but the stalls available in the terminal building have not been filled with trade and service activities. The idea that emerged is to create a Blitar Raya Tourism Gapura. The aim of this research is to offer solutions to passenger terminal management problems in the form of concepts to models, through presenting a series of ideas to develop the terminal's function as a regional tourism consolidator, in order to realize the concept of Transportation and Business.

Research methods: A qualitative descriptive method was carried out through observation, interview, document study and focus group discussion data collection techniques.

Findings: To develop the Blitar Raya Tourism Gapura concept, the Patria Terminal can act as a collector of potential tourists from various regions of origin, as well as a distributor to various destinations. Tourist transportation routes can be developed to consolidate the distribution of tourist destinations in the Blitar Raya area, as well as potential points that need to be served by hubs (stops or sub terminals). Directions for terminal visitor circulation engineering are directly related to the policy of placing information panels in the hierarchy of tourism display activities. Tourism storefront activities are placed in connecting zones, or occupy corridors/aisles that connect the functions of one room (facility) to another.

Implication: The conceptual directions for the organization of space to realize business activities at the Patria Terminal are oriented towards consolidating the distribution of tourist destinations in the Blitar Raya area, and their depiction is the basis for modeling.

Hotel's Smart Plan Development to Achieve Revenue Budget at Wyndham Garden Kuta Beach Bali

Ratu Agung Bagus Ngurah Putra — Sat, 22 Mar 2025 00:00:00 +0700

Purpose: This study aims to determine the process of developing hotel’s smart plan model for sales and marketing department at Wyndham Garden Kuta Beach Bali, Indonesia. A qualitative descriptive research method uses in this research with an analysis of various written reports and statistical data both internal and external at the Wyndham Garden Kuta Beach Bali hotel from 2021 to 2023.

Research methods: The data collection techniques taken from participatory observation includes focus group discussions (FGD, semi constructed interview, and documentation. The research variables are formulated with a combination of the Business Model Canvas and the Principles of Organizing which produce a hotel’s smart plan model.

Findings: The hotel’s smart plan consists of 15 data processed including: 1) hotel value proposition, 2) fact of situation and assumption, 3) competitor analysis, 4) hotel’s swot analysis, 5) revenue stream analysis, 6) target market analysis, 7) key market sources, 8) market segmentations, 9) sales and marketing strategies, 10) food and beverage strategies, 11) room and guest activities, 12) management structure, 13) financial plan, 14) season/event references and 15) updated information of budget vs actual revenue. The operational of the hotel’s smart plan is carried out by implementing Organizational Principles consist of a list tasks and responsibilities, reporting schedule and technical instructions that must be obeyed by every member of Sales and Marketing Department. Those tasks feed the updated information in each of live data section daily as life document.

Implication: The trial results for six consecutive months proving the hotel’s smart plan model succeeded in reaching and even exceeding the revenue budget that had been agreed by the management and owner of Wyndham Garden Kuta Beach Bali.