Journal title Frequency DOI Online ISSN Print ISSN Editor-in-chief Co Editor-in-chief Publisher Indexing : International Journal of Glocal Tourism : 4 issues per year : 10.58982 by : 2774-9606 : 2774-9614 : I Gede Mudana : I Nyoman Anom Fajaraditya Setiawan : Yayasan Sinergi Widya Nusantara (Sidyanusa) : Google Scholar, Garuda, LIPI, ISSN, OneSearch, ResearchBib, Citefactor, Moraref, DRJI, Neliti, BASE International Journal of Glocal Tourism invites academicians, researchers, business practitioners, decision-makers, and university students to submit their research-based articles. The articles published will be widely read by so many people and parties all over the world as this journal uses the newest technology in publication. Focus and Scope of International Journal of Glocal Tourism cover issues regarding global, local, and glocal (global-local) tourism. Glocal tourism is defined as the simultaneous occurrence of globalization and localization in tourism. All articles in the International Journal of Glocal Tourism will be processed by the editor through the Online Journal System (OJS), and the author can monitor the entire process in the member area. Articles published in International Journal of Glocal Tourism, both in hard copy and soft copy, are available as open access licensed under a Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0) for educational, research, and library purposes, and beyond that purpose, the International Journal of Glocal Tourism editorial board is not responsible for copyright infringement. We invite you to collect articles/papers on the International Journal of Glocal Tourism. The collection of articles in the International Journal of Glocal Tourism opens year-round and will be published four times a year in March, June, September, and December. We do PEER REVIEW to maintain quality publications. International Journal of Glocal Tourism is a double-blind peer-reviewed electronic journal managed and published by Sidyanusa Publisher in March, June, September, and December. It was first published in September 2020. This interdisciplinary journal is intended to develop mutual understanding and scientific discourses on tourism as an ongoing global-local process. The International Journal of Glocal Tourism has been accredited SINTA 5 based on the Decree of the Director General of Research and Development of the Ministry of Higher Education, Science, and Technology of the Republic of Indonesia Number 10/C/C3/DT.05. 00/2025 on the Accreditation Ranking of Scientific Journals for the Period of 2025, invites contributions from academics and researchers in the field of tourism, in accordance with the focus and scope of the journal. OAI Address International Journal of Glocal Tourism has OAI address: https://ejournal.sidyanusa.org/index.php/injogt/oai Before submission, You have to make sure that your paper is prepared using the paper TEMPLATE, has been carefully proofread and polished, and conformed to the author gudelines. Online Submissions Already have a Username/Password for International Journal of Glocal Tourism? GO TO LOGIN Need a Username/Password? GO TO REGISTRATION Registration and login are required to submit items online and to check the status of current submissions.
Key Account Management Strategies of Trip.com in Collaboration with 4- and 5-Star Hotels in Kuta, Bali
Purpose: This study examines the implementation of Key Account Management (KAM) strategies by Trip.com in its partnerships with 4- and 5-star hotels in Kuta, Bali. Research methods: Using a qualitative approach, data were collected through semi-structured interviews, focus group discussions (FGDs), observations, and document analysis with Trip.com market managers and hotel sales representatives. The analysis reveals that while Trip.com applies KAM principles such as strategic account selection, joint planning, and performance monitoring, the benefits are unevenly perceived due to variations in engagement, resource allocation, and strategic alignment. Findings: The findings emphasize the importance of trust, transparent communication, technological integration, shared goals, and customized marketing support. The study proposes an optimal partnership model grounded in the Input–Process–Output–Outcome (IPOO) framework, integrating strategic inputs, coordinated processes, measurable outputs, and sustainable outcomes. Implication: This research contributes to tourism business literature by providing a structured framework for OTA–hotel collaboration and practical insights to enhance KAM effectiveness in competitive hospitality markets
Hak Cipta (c) 2026 https://creativecommons.org/licenses/by-nc-sa/4.0
Development of GHRM Practices to Drive the Promotions and Career Advancement of Generations X,Y and Z at The Laguna Bali
Purpose: This study aims to analyze the influence of Green Human Resource Management (GHRM) on promotion and career advancement for employees from Generations X, Y and Z at The Laguna a Luxury Collection Resort & Spa Nusa Dua Bali (The Laguna Bali), Indonesia. GHRM is a human resource management approach that integrates environmental sustainability principles into Human Resources professional practices such as recruitment, learning and development, performance evaluation, and reward systems. Research methods: The research uses mix method (quantitative & qualitative), utilizing a survey approach with a questionnaire as the primary instrument. The sample consists of employees from Generations X, Y and Z at the hotel. In addition to surveys with questionnaires, as a mixed-methods study, this research uses data collection techniques such as interviews, observations, document studies, and focus group discussions. The analysis is conducted first with a quantitative approach, followed by a qualitative approach. Findings: GHRM practices do not have a positive and significant impact on promotion opportunities on Generations X, Y and Z. However, they do significantly influence employee career advancement. This finding suggests that the implementation of GHRM not only affects environmental aspects but also contributes to enhancing employee motivation, competencies, and loyalty, ultimately supporting their career progression. Implication: These findings have important implications for hotel management in designing human resource strategies that are oriented towards sustainability while also fostering employees' professional growth at The Laguna Bali.
Storytelling and Event Technology Training at the International Community Service in Pinge Tourism Village, Tabanan
Purpose: This study examines the implementation of International Community Service (ICS) organized by the Applied Doctoral Program in Tourism Business, Politeknik Negeri Bali, with the theme "Training in Storytelling Techniques and Event Technology in Pinge Tourism Village." The main objective of the project was to increase the capacity of the tourism village community in developing local cultural narratives and integrating event technology to support sustainable tourism. Research methods: The methods used to achieve output targets and solve problems in organizing/managing events through storytelling and event technology training in Pinge Tourism Village can be broadly classified into storytelling and event technology. This aligns with the problem identified in the previous background, namely the limited human resources in the operational competency area. Findings: The improved community skills in creating culturally based stories, the use of digital technology for event promotion, and the creation of international networks strengthen Pinge Tourism Village's position as a community-based destination. The research and training activities demonstrate that collaborative, community-based interventions can improve the quality of tourism services and the technical competence of local communities. Implication: ICS activities in Pinge Tourism Village not only increase the technical capacity of the community but also strengthen contributions to achieving SDGs 8, 11, 12, and 15.
Product Development Feasibility Study at Swarga Suites Bali Berawa
Purpose: This research aims to design and evaluate a feasibility study model for product development in the Swarga Suites Bali Berawa expansion project. The primary focus is to formulate a systematic approach for obtaining owner approval for hotel development on newly acquired land Research methods: The process began with a comprehensive feasibility study covering market, financial, technical, and environmental dimensions. Supporting documents included a market research report, SWOT analysis, cost estimations, environmental compliance files (PBG, DLHK), organizational structure, and a RACI Matrix to ensure completeness and accuracy. Findings: The model created successfully supports transparent, accountable business decision-making and led to the issuance of an official Approval Decree (SK) by the owner. The development strategy followed the Product Development quadrant of the Ansoff Matrix, aiming to increase hotel room capacity from 60 to 220 units. Implication: This structured approach offers a strategic reference for future hotel development initiatives, emphasizing comprehensive feasibility analysis and long-term planning.
Analysis of Tanjung Benoa Customary Village Policies Implementation in Sustainable Marine Tourism Management
Purpose: This study analyzes the implementation of sustainable marine tourism management policies in TanjungBenoa Indigenous Village using George C. Edward III’s implementation framework, which consists of four key dimensions: communication, resources, disposition of implementers, and bureaucratic structure. Research methods: A qualitative descriptive method was employed, with data collected through in-depth interviews with customary village leaders, BUPDA (Baga Utsaha Padruwen Desa Adat) representatives, watersport business operators, and community members, supported by direct field observations and documentation of regulatory instruments such as the Customary Law of the Indigenous Village and Implementing Bylaws under the Customary Law Number 10/PR/DA–TB/XI/2021. Findings: The policy implementation has been relatively effective due to strong customary legitimacy, well-structured institutional coordination, and the acceptance of business actors toward the applied management system. However, several challenges still affect implementation effectiveness, including uneven understanding among new business operators, limited field supervisory personnel, tourists’ lack of awareness regarding marine cleanliness, and the lengthy customary deliberation process. Implication: The findings highlight the importance of increasing the intensity of public socialization, strengthening supervisory capacity, and adjusting regulations to be more adaptive to coastal tourism dynamics. These efforts are crucial to ensuring sustainable marine tourism management that provides economic benefits while maintaining environmental conservation and social harmony in Tanjung Benoa Costumary Village.
Development of Community Participation in the Pioneering of Malaumkarta Tourism Village, Sorong Regency, Southwest Papua Province
Purpose: This research aims to analyze the level of community participation development in the pioneering of Malaumkarta Tourism Village, Sorong Regency, Southwest Papua Province, in 2025. Research methods: Data were collected through in-depth interviews, participatory observation, document studies, Focus Group Discussions, andquestionnaires. Respondents consisted of traditional leaders, village officials, tourism managers, local communities, and external stakeholders involved in tourism development. Data analysis was conducted by qualitative descriptive and statistic descriptive. Findings: The level of community participation in the development of Malaumkarta Tourism Village remains in the low–moderate category. Participation is most prominent in the implementation stage, while planning and monitoring dimensions are relatively low. The Tourism Area Life Cycle analysis places the village in the exploration stage, characterized by a limited number of tourists, simple facilities, and dependence on external support. Implication: From a Community-Based Tourism perspective, principles such as community ownership, decision-making control, and equitable distribution of economic benefits have not yet been fully realized, making participation largely symbolic.
Implementation of Green Service Innovation at Food & Beverage Service Department in Ayana Resort and Spa Bali
Purpose: This study aims to analyze the implementation of Green Service Innovation in the Food & Beverage Department at Ayana Resort and Spa Bali, Indonesia, and evaluate its relationship with increased environmental awareness. Research methods: Using a descriptive qualitative approach through observation, interviews, and documentation methods, the research explores the application of environmentally friendly service innovations in aspects such as plastic waste reduction, the use of local and organic materials, as well as energy and water efficiency. Findings: Ayana Resort and Spa Bali has significantly implemented Green Service Innovation through various sustainability strategies, which have not only improved operational efficiency but also enhanced staff awareness and customer satisfaction. However, challenges remain regarding guest perceptions of reduced luxury due to environmentally friendly approaches and the need for staff training. Implication: The results of the study are expected to contribute to the development of sustainable practices in the hospitality industry and serve as a reference for other hotels seeking to adopt similar concepts.
Identification of SOP Implementation for Taking Goods at The Haven Bali Seminyak
Purpose: The purpose of this study was to identify the implementation of the Standard Operating Procedure (SOP) for picking store goods at The Haven Bali Seminyak, Indonesia, and the obstacles faced in its implementation and identify the obstacles encountered and solutions for picking up goods by storekeepers at the hotel. Research methods: This research uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews with storekeepers and cost controllers, and documentation. Findings: The results of this study indicate that the SOP for taking goods that has been established with the store requestion (SR) and loan logbook procedures has not been maximized. The main obstacles found are low user compliance, dependence on one individual and weak supervision. Implication: The conclusion of this study shows the need to improve the understanding of SOP, training for all staff related to making SRs and strengthening supervision so that the implementation of the SOP supports the smooth operation and accuracy of stock items.
Analysis of the Implementation of Upselling Strategy in Food and Beverage Sales at Envy Restaurant, Holiday Inn Resort Baruna Bali
Purpose: This study aims to analyze the implementation of the up-selling strategy in increasing food and beverage sales at Envy Restaurant, Holiday Inn Resort Baruna Bali, Indonesia. Research methods: This research uses a qualitative approach, with data collected through in-depth interviews with servers, supervisors, and managers; non-participant observation; and document study in the form of sales reports and Standard Operating Procedures (SOPs). Data analysis was carried out using the Miles and Huberman model, which includes data reduction, data display, and conclusion drawing. Data validity was reinforced through source triangulation. Findings: The findings show that while the up-selling strategy has been mandated by management, its implementation remains suboptimal. This is due to a lack of continuous training, limited understanding of effective up-selling techniques among servers, the absence of a structured performance evaluation system, and weak communication and motivation between management and staff. The menu engineering analysis also revealed that food and beverage items categorized as Plow horses (high popularity, low profitability) and Puzzles (high profitability, low popularity) should become the main focus for improvement through up-selling strategies. Implication: Comprehensive training, a structured performance evaluation system, and intensive communication between management and staff are needed to optimize the potential of this strategy and achieve the set sales targets.
Service Quality and Hotel Facilities as Determinants of Guest Satisfaction at Bali Nusa Dua Convention Center
Purpose: This study aims to analyze guests’ perceptions of the quality of service and facilities provided by Bali Nusa Dua Convention Center (BNDCC), Indonesia, as well as their influence on customer satisfaction. Research methods: The research method used was qualitative descriptive, with data collection techniques including observation, in-depth interviews, documentation, and secondary data analysis such as Google Reviews and questionnaires. The analysis was conducted based on the five dimensions of service quality according to the SERVQUAL model, which are reliability, responsiveness, assurance, empathy, and tangibles, as well as facility dimensions that include comfort, completeness, and accessibility. Findings: In general, the guests have a positive perception of the service and facilities provided by BNDCC. However, there are some critical notes, such as limitations in the parking area and access to public transportation. These findings demonstrate that the quality of service and facilities plays an important role in creating customer satisfaction. Implication: BNDCC management needs to continuously evaluate and improve these aspects to maintain and increase guest loyalty.
Maximizing Community-Based Tourism for the Economic Empowerment of Rural Women
Purpose: This study aims to explain the role of women in rural CBT, identify key barriers that undermine empowerment, and explain gender-responsive strategies and policy directions Research methods: This study employed a qualitative methodology and an exploratory case study design to comprehensively examine female involvement in CBT management in Bali, Indonesia trough observation and interview to respondents at tourist villages. Findings: Women are active in small businesses, local crafts, and cultural tourism services. Empowerment is low due to weak systematic support. Key barriers include access to training, capital, and markets. Emerging strategies include the use of digital platforms, skills training, and partnerships with business actors. Implication: Policies need to focus on women's access to economic resources, technical training, and digital technology. Implementing these strategies will increase women's incomes, strengthen household and community economic resilience, and support the long-term sustainability of CBT.
Strengthening Policy as a Strategy for Cultural Tourism and Sustainable Development in Bali
Purpose: This research aims to determine the impact of Paiketan Krama Istri's institutional capacity as an agent for tourism development and strengthening the traditional economy, which represents traditional villages in Bali, Indonesia, in establishing mutual synergy between the government and tourism actors. Research methods: The subject of this research is Paiketan Krama Istri. The support of data from traditional villages in Buleleng Regency, Bali Province, proves this form of emancipatory solidarity. The type of research employed is field research, characterised by descriptive research methods—utilising data collection techniques such as literature study, observation, and interviews. The data analysis technique uses qualitative descriptive analysis. Findings: Paiketan Krama Istri or other similar Paiketan institutions in Lovina, and Sudaji, in the northern part of Bali Province, have the strength of cooperation as a developed tourism destination. The strong social capital of this institution can be seen from the actualization of its role as a tourism development agent with creativity and innovation in an economy characterized by traditional villages and Balinese culture. The policy model's design, based on public opinion, focuses on strengthening social capital by leveraging the role of the Paiketan Krama Istri institution in supporting tourism actors and government policies aimed at developing tourism revival strategies in Bali Province, one of the world's leading tourism destinations. Women make significant contributions to accelerating sustainable development in the dimension of gender equality. Implication: Differences and not debating them at all, especially gender differences in work, open broad opportunities for women to continue to struggle and equalize themselves in various positions in the tourism industry in Bali.
Purchasing Strategy in Procuring Goods to Support the Operations of Swarga Suites Bali Berawa Hotel
Purpose: This study aims to explore the role of purchasing in the procurement process at Swarga Suites Bali Berawa Hotel, Bali, Indonesia, focusing on how it supports the smooth operation of the hotel. Research methods: The study adopts a descriptive qualitative approach. Data were collected through interviews with the hotel’s purchasing staff, direct field observations, and document analysis related to procurement activities. These methods provided in-depth insights into how the purchasing function operates within the hotel's organizational structure. Findings: The purchasing department’s responsibilities extend beyond simply executing purchase transactions. It also ensures the punctual delivery of goods, compliance with required specifications, and the achievement of procurement cost efficiency. Several strategies are implemented to fulfill these responsibilities effectively. These include intensive communication with suppliers to maintain reliable relationships, strict adherence to established standard operating procedures (SOPs), and close coordination with other internal departments to align purchasing with operational needs. Implication: The findings underscore that a strategic purchasing function is not merely supportive but can be a key driver of competitiveness in the highly dynamic tourism and hospitality industry.
Hak Cipta (c) 2025 https://creativecommons.org/licenses/by-nc-sa/4.0
The Application of Service Sop by Guest Service Agent According to Leading Quality Assurance Standard in Jumeirah Bali
Purpose: This study aims to analyze the implementation of the Standard Operating Procedure (SOP) of service by Guest Service Agent (GSA) at Jumeirah Bali, Indonesia, based on the Leading Quality Assurance (LQA) standard. This standard is used as a reference for evaluating the quality of international luxury hotel services that focus on personalization, empathy, speed, and professionalism in serving guests. Research methods: This research approach is descriptive quantitative with data collection techniques through observation, structured interviews, and distributing questionnaires to 75 guests who have received direct service from GSA. The instrument was structured based on the five dimensions of SERVQUAL, namely: tangibles, reliability, responsiveness, assurance, and empathy. Data were analyzed using the SERVQUAL Gap Analysis, Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI) methods. Findings: Most service indicators have positive gap values, especially in the tangibles and assurance dimensions, which means that guests' perceptions of service are higher than their expectations. However, negative gaps were found in the dimensions of responsiveness and empathy, specifically related to the speed of responding to complaints and understanding guests' personal needs. The Customer Satisfaction Index (CSI) value reached 89.2%, which indicates the level of guest satisfaction is in the very satisfied category. Implication: Although the implementation of SOP by GSA at Jumeirah Bali has been effective, improvements are still needed in the aspects of empathy-based service and humanization in accordance with LQA standards.
Overcoming MICE Business Challenges: Developing Ujung Loka Meeting Room to Strengthen Ujung Landasan Restaurant & Convention Hall in West Lombok
Purpose: This research aims to analyze how the development of Ujung Loka Meeting Room can strengthen Ujung Landasan Restaurant & Convention Hall in West Lombok, West Nusa Tenggara Province, Indonesia in overcoming MICE business challenges post-pandemic, and to design an applicable development model for similar venues facing digital transformation needs. Research methods: : The systematic transformation of a 500m² semi-outdoor space into a modern indoor venue with integrated hybrid meeting technology successfully addressed post-pandemic market demands. Empirical findings demonstrate that 85% of corporate clients specifically request indoor venues with hybrid meeting capabilities, while 72% prioritize integrated technology solutions. The MISE (MICE Integrated Service Excellence) model integrates four strategic pillars: Space Renewal, Supporting Facilities, Management Systems, and Marketing Strategy, creating sustainable competitive advantages through advanced hybrid meeting technology and F&B excellence integration. Implementation yielded measurable outcomes: 73% increase in occupancy rates, 62% improvement in revenue per event, and successful brand repositioning from "alternative venue" to "primary destination of choice" within 18 months. Findings: To develop the Blitar Raya Tourism Gapura concept, the Patria Terminal can act as a collector of potential tourists from various regions of origin, as well as a distributor to various destinations. Tourist transportation routes can be developed to consolidate the distribution of tourist destinations in the Blitar Raya area, as well as potential points that need to be served by hubs (stops or sub terminals). Directions for terminal visitor circulation engineering are directly related to the policy of placing information panels in the hierarchy of tourism display activities. Tourism storefront activities are placed in connecting zones, or occupy corridors/aisles that connect the functions of one room (facility) to another. Implication: This study contributes significant theoretical and practical knowledge to MICE venue management literature, particularly in post-pandemic adaptation strategies and digital transformation frameworks. The MISE model was developed as the theoretical framework integrating product development theory and strategic management principles. The MISE model provides a replicable framework for similar venues undergoing modernization
The Development of Pedawa Tourism Village, Buleleng, Bali
Purpose: This study aims to analyze the perceptions of the Pedawa Village community in Buleleng Regency, Bali, Indonesia, towards the development of tourist villages. Research methods: This research use qualitative research design through observation, interviews, and questionnaires. The informants in this study were the Head of Pedawa Village and the Head of the Pedawa Village Pokdarwis. Findings: The people of Pedawa Village have a good understanding and positive attitude towards the development of tourist villages. Public perception of culture as a tourist attraction shows a collective awareness of the importance of maintaining local cultural values ??in the context of tourism development. Implication: The public perception has a positive impact on cultural preservation and encourages community participation in tourism development. However, it also poses challenges, especially in maintaining a balance between traditional values ??and economic interests.
4A Concept-Based Evaluation of the Natural Tourism Potential of Wana Ayu Waterfall in Padangbulia Village, Buleleng, Bali
Purpose: This study aims to analyze the potential and readiness of Wana Ayu Waterfall as a natural tourism destination in Padangbulia Village, Buleleng Regency, Bali, Indonesia using the 4A approach (Attraction, Amenity, Accessibility, and Ancillary). Research methods: The study uses a descriptive qualitative method, with data collection techniques through interviews, observations, and documentation studies. Key informants include community leaders, tourism managers, and other related parties who have direct involvement in the management of Wana Ayu Waterfall. Findings: The results of the study show that Wana Ayu Waterfall has strong potential in the aspect of attraction, in the form of the natural beauty of the waterfall and the uniqueness of the geology of the paras stone. However, there are still various significant obstacles, including the lack of supporting facilities (amenity), inadequate road access (accessibility), and the absence of additional services such as tour guides and information centers (ancillary). Implication: These findings emphasize the need for an integrated development strategy that includes improving basic infrastructure, social media-based digital promotion, strengthening Pokdarwis capacity, and collaboration between village governments, local communities, and tourism stakeholders.
Agrotourism Development Policy in Petang District and Abiansemal District, Badung Regency, Bali Terminal
Purpose: This study aims to determine the commodities and potentials that are the mainstay of subaks in the Abiansemal and Petang Districts of Badung Regency, Bali. Research methods: The design of this study is a quantitative descriptive method that uses secondary data from the Profile of the Tourism Office and BPS of Badung Regency. Findings: The main focus of policy in Petang District is the integration of environmental conservation, integrated agriculture, and sustainable tourism through the development of Special Promotional Tourism Attraction Areas (KDTWKp) such as Pelaga and Belok Sidan. This strategy includes protecting protected forests, developing community forests, controlling the use of space, and improving supporting infrastructure such as agro-tourism access roads and community-based tourism facilities. Meanwhile, Abiansemal District does not prioritize agro-tourism because it focuses more on sustainable food agricultural land, urban development, and cultural preservation. Agro-tourism activities in Ayunan Village are permitted with strict conditions to maintain environmental quality and food security. Implication: The approach to developing agrotourism in both sub-districts is adjusted to the characteristics of the region, with Petang Sub-district emphasizing nature-based tourism and integrated agriculture while Abiansemal Sub-district prioritizes agricultural stability and urban development. Implementation of integrated agrotourism development policies with environmentally friendly principles will maintain the balance of the environmental ecosystem.
Development of Pelipur Lara Market in Penglipuran Village: Synergy between Green Tourism and Local Empowerment
Purpose: This study identifies the concept and implementation of green tourism in the development of the Pelipur Lara traditional market as part of tourism activities in Penglipuran Village, Bali, Indonesia. Research methods: Data were collected through in-depth interviews, participatory observations and document studies and analyzed through thematic analysis methods that include data reduction, data presentation and drawing conclusions. Data validity used triangulation techniques of sources and methods by comparing interview results, observation activities carried out and documents at the research location. Findings: With a traditional concept with an environmentally friendly concept using natural materials or equipment such as bamboo, banana leaves and wood, the products sold are mostly local UMKM products such as local food, organic products and handicrafts, Pelipur Lara Market market is opened at certain times combined with elements of history, local culture and art. Positive responses were given by tourists with the existence of the Pelipur Lara market because this market is not only used as a place for transactions between sellers and buyers but also as a space for social interaction and cultural education for tourists who visit so that tourists get a unique and different experience. Implication: A replication model for other tourist villages that have similar tourism potential that can be developed as one of the tourist attractions in the form of traditional markets through a green tourism approach and concrete contributions for village governments or tourist village managers in designing and managing new tourism activities that pay attention to environmental, socio-cultural and economic aspects while empowering the community in the development.
KUB Sari Segara Penimbangan Community Strategy in Realizing Sustainable Marine Tourism in Pantai Indah, Buleleng
Purpose: Sustainable marine tourism is not just an option, but an urgent need to maintain a balance between tourism exploration and marine ecosystem conservation. This study aims to analyze The KUB (Kelompok Usaha Bersama) Sari Segara Penimbangan Community in Pantai Indah, Baktiseraga Village, Buleleng Regency, Bali, Indonesia strategies in coral reef conservation as part of efforts to realize marine tourism aspirations. Research methods: Beside participatory observation and document studies, semi-structured interviews with the Head of POKMASWAS (Kelompok Masyarakat Pengawas or Supervisory Community Group) who plays an active role in coastal community supervision and empowerment activities are held in this research. Findings: Against the backdrop of increasingly disappointing marine ecosystem damage, the KUB community took real steps through coral transplantation activities, environmental education, and educational tourism development. Active community involvement not only accelerated coral reef recovery but also increased community ecological awareness and opened up alternative productive economic pathways. Collaboration built with local governments, historians, and non-governmental organizations further strengthened the resilience of the conservation program being implemented. Implication: The strategy implemented by KUB Sari Segara shows that environmental conservation and improving community welfare are not two opposing goals, but rather mutually reinforcing. Through this approach, marine tourism is not only a means of recreation, but also a means of education and conservation.
Product Development Management at Taco Casa Seminyak, Bali
Purpose: Taco Casa Seminyak in Bali, Indonesia, has not had the opportunity to carry out product development because suddenly the Covid-19 pandemic came in 2020 and in 2022 this restaurant had to move location to the same touristic area. This research is intended to analyze and evaluate product development in this Mexican food restaurant from early 2023 to mid-2024. Research methods: This qualitative research uses data generated from data collection techniques in the form of interviews, participant-observation, document study, and focus group discussion. Supported by product development theory as part of the Ansoff Matrix and consumer-oriented new product development theory, the data was analyzed using interactive analysis techniques consisting of data condensation, data presentation and inference. Findings: Since 2020 until 2022 Taco Casa Seminyak's existing products consist of Tacos (Soft and Crispy), Taco Salad Bowl, Nachos Grande, 8-Layer Burrito, Cheesy Enchiladas, Quesadillas, and Fajitas with four variants each and since 2023 the products are developed by adding four new products consisting of Nachos (Small), Naked Burrito Bowl, Wet Burrito, and Fiesta Salad with four variants each. The number of all products is 44. The product development carried out is consumer-oriented new product development activities that always take into account the existence of the market, namely international customers. Implication: The relationship between the existing market and existing products on the one hand and new products on the other hand is formulated into "existing product + new product x existing market = product development".
The Effectiveness of the Semarapura Festival to Attract International Tourists to Klungkung Regency
Purpose: This study aims to examine the effectiveness of the Semarapura Festival in attracting international tourists to visit Klungkung Regency, Bali Province, Indonesia. Research methods: Utilizing a mixed-method approach, the research combines quantitative analysis through a structured questionnaire survey of international tourists with qualitative insights obtained via in-depth interviews with representatives from the Klungkung Tourism Office. Findings: The findings reveal that the Semarapura Festival serves as a strategic cultural promotion tool, introducing Balinese culture, particularly that of Klungkung, to a global audience. Based on the AIDA model (Attention, Interest, Desire, Action) and the Theory of Planned Behavior, the results of the SEM-PLS analysis indicate that each component of the AIDA model significantly influences tourists' intention to visit, with Attention emerging as the most dominant factor. Implication: This suggests that enhancing public awareness through creative and targeted festival promotions plays a crucial role in increasing international tourist interest in the region.
Management Performance of Shima Teppanyaki & Shabu Shabu towards Post-Covid-19 Business Resilience
Purpose: This research aims to analyze the business resilience model implemented by Shima Teppanyaki & Shabu Shabu in Seminyak, Bali, Indonesia, to ensure business continuity in post-Covid 19 pandemic conditions. Using the Business Model Canvas (BMC) framework and the Balanced Scorecard (BSC) approach, it evaluates nine key elements in business models and management performance to determine the most effective strategies for maintaining and increasing restaurant revenues. Research methods: The research uses descriptive qualitative methods. Data was collected through observation, in-depth interviews, and documentation studies. The analysis technique used is the Business Model Canvas method. Findings: Covid-19 pandemic has changed the tourism landscape significantly, including the culinary sector. Shima Teppanyaki & Shabu Shabu has successfully implemented a strategy that focuses on increasing operational efficiency, adapting to customer needs, and utilizing technology to support business sustainability. Implication: The resilience model developed through the research is expected to be a reference for restaurant managers in designing business sustainability strategies in the future using the Business Model Canvas.
Developing Floratama Academy Program to Empower Human Resources in Labuan Bajo Flores, East Nusa Tenggara
Purpose: This research is expected to form an appropriate business mentoring model for Floratma Academy in human resource empowerment in Labuan Bajo Flores. The program participants of the Floratama Academy expect improvements in: (1) the need for further support; (2) adopting transparent assessment system; (3) assistance with access to capital; (4) assistance in facilitating access to market networks; and (5) increasing the duration of the implementation of activities that were considered short. Research methods: It is an applied research using qualitative data analysis, namely the interactive model which is then refined using Nvivo 12 Plus Analysis. Research data are collected through interviews, observations, document study, and focus group discussions. Findings: The majority of participants hope that in the future, the experience gained will not be limited to knowledge. An effective empowerment model is formed by using all potentials and involving all parties. In the development process, the Floratama Academy program should be supported by government policy as a super-priority destination and also by BPOLBF (Badan Pelaksana Otorita Labuan Bajo Flores) policy as a central government service unit in the region in helping to facilitate and accelerate Labuan Bajo tourism needs, including the needs of human resources in the tourism and creative economy industries sectors. Implication: Maximizing the network of business ecosystems and stakeholders (hexa helix), as well as maximizing existing skills, character, and technology, will create entrepreneurs with more mature potential. In the end, an independent and competitive human resource empowerment system is created, which means that these human resources are maximally empowered.
Sales Promotion at Abraj Hypermarket Al Musbah Company in the Holy City of Makkah
Purpose: For decades, tourism activities in the Kingdom of Saudi Arabia have revolved around religious pilgrimages, most tourists visiting Saudi Arabia due to religious purposes. These visitors aggregate the business chain opportunity due to pilgrimage travel. With its close proximity to the Masjid Al Haram, and it is exciting monthly promotions and offers, the Abraj Hypermarket is a popular shopping destination among pilgrims, tourists, and residents alike. The research aims to find out the sales promotion implementation at Abraj Hypermarket. Research methods: This research used qualitative methods with interviews, observations, document studies, and focus group discussions. It utilized descriptive and content analysis techniques. Findings: The results showed that the deals creation perpetration model at Abraj Hypermarket is comprehensive and dynamic, incorporating a mix of traditional and digital marketing strategies. The model's success lies in its capability to acclimatize to client preferences, influence seasonal openings, and maintain a strong focus on client engagement and satisfaction. Implication: Through nonstop enhancement and invention, Abraj Hypermarket effectively sustains its competitive edge in the retail request of Makkah.
Integrating Rates and Offers by Sales and Marketing Department to Achieve Revpar Index at Andaz Bali within the Competitive Set
Purpose: This research examines the integration of rates and offers by the Sales and Marketing department of Andaz Bali, Indonesia, to achieve the targeted Revenue Per Available Room (RevPAR) Index within its competitive set. Research methods: Through quantitative descriptive analysis and qualitative approaches, this research explores how Andaz Bali can enhance the integration of its rates and offers to secure its market position and improve RevPAR performance. It compiles data from STR (Smith Travel Research) reports covering the period from June 2022 to May 2023, revealing that while Andaz Bali achieved a high Market Penetration Index (MPI) of 107.7%, its Average Rate Index (ARI) was 91.3, indicating underperformance in room rates compared to its competitors. Findings: The RevPAR Index of 98.2 during this period shows that Andaz Bali fell slightly short of its target of 100. The qualitative analysis further delves into the hotel’s strategic pricing initiatives and offers. These include dynamic pricing for transient markets, targeted offers for loyalty program members, and tailored packages aimed at capturing different market segments such as domestic travelers and guests from key international markets like the United States, Australia, and South Korea. Implication: Andaz Bali can further enhance its performance by refining its pricing strategies and offers, especially during peak seasons where it underperformed. The development of a focused model for integrating rates and offers will help maximize both occupancy and ADR, thereby improving overall RevPAR performance.
Menu Engineering and Marketing Mix at Rabbit Jump Beach Club, Gili Trawangan, North Lombok
Purpose: This research aims to analyze food and beverage menus using Menu Engineering analysis with indicators of Contribution Margin (Level of Profit) and Menu Mix (Level of Popularity), then the results of this analysis will become the basis for designing a menu marketing mix strategy model to increase food and beverage sales in Rabbit Jump Gili Trawangan Beach Club, Lombok, Indonesia. Research method: The research design is quantitative descriptive. Data was collected through interviews, observation, document study and focus group discussion (FGD). Data analysis uses Menu Engineering analysis to determine the Contribution Margin and Menu Mix of each existing menu item which is then classified into four categories based on its condition, namely star, puzzle, plowhorse, and dog. Results and discussion: The results of this research show that of the total 112 food and drink menu items at Rabbit Jump Beach Club, the star category is 25 items (22%), the puzzle category is 33 items (29%), the plow horse category is 34 items (30%) and the dog category totaled 20 items (18%). Implication: The marketing mix model is designed by integrating the 4Ps, namely Product, Price, Place, Promotion with the results of the menu engineering analysis.
Application of Green Hotel Management Using Liquid Waste to Reduce Clean Water Use at Hotel Vila Ombak, Gili Trawangan, Lombok
Purpose: This research aims to determine the application of green hotel management by utilizing liquid waste to reduce the use of clean water at Hotel Vila Ombak, Gili Trawangan, Lombok, Indonesia. It also aims to evaluate the extent to which the application of this concept can increase efficiency in the use of clean water. Research methods: Data collection methods include observation, documentation, structured interviews, and literature study. The analysis technique used is univariate analysis and simple linear regression analysis. Findings: Hotel Vila Ombak has successfully implemented the green hotel management concept, which can be seen from efficient waste processing, use of environmentally friendly products, and liquid waste processing which reduces the use of clean water. Based on the results of linear regression analysis, liquid waste processing is predicted to make the use of clean water more efficient by 95%, with 50 M³ of processed waste producing 47.5 M³ of clean water. In addition, product moment analysis shows a positive correlation between waste processing and clean water efficiency with a value of 0.336, which is classified as low. Implication: The results of this research can be a reference for the hotel industry in implementing practices to improve environmental sustainability and efficient use of water resources.
Hotel's Smart Plan Development to Achieve Revenue Budget at Wyndham Garden Kuta Beach Bali
Purpose: This study aims to determine the process of developing hotel’s smart plan model for sales and marketing department at Wyndham Garden Kuta Beach Bali, Indonesia. A qualitative descriptive research method uses in this research with an analysis of various written reports and statistical data both internal and external at the Wyndham Garden Kuta Beach Bali hotel from 2021 to 2023. Research methods: The data collection techniques taken from participatory observation includes focus group discussions (FGD, semi constructed interview, and documentation. The research variables are formulated with a combination of the Business Model Canvas and the Principles of Organizing which produce a hotel’s smart plan model. Findings: The hotel’s smart plan consists of 15 data processed including: 1) hotel value proposition, 2) fact of situation and assumption, 3) competitor analysis, 4) hotel’s swot analysis, 5) revenue stream analysis, 6) target market analysis, 7) key market sources, 8) market segmentations, 9) sales and marketing strategies, 10) food and beverage strategies, 11) room and guest activities, 12) management structure, 13) financial plan, 14) season/event references and 15) updated information of budget vs actual revenue. The operational of the hotel’s smart plan is carried out by implementing Organizational Principles consist of a list tasks and responsibilities, reporting schedule and technical instructions that must be obeyed by every member of Sales and Marketing Department. Those tasks feed the updated information in each of live data section daily as life document. Implication: The trial results for six consecutive months proving the hotel’s smart plan model succeeded in reaching and even exceeding the revenue budget that had been agreed by the management and owner of Wyndham Garden Kuta Beach Bali.
Blitar Raya Tourism Gapura Concept: Creating Business Activities at Patria Terminal
Purpose: Patria Passenger Terminal (type A) at Blitar, East Java, Indonesia, has been operating again since 2022, after being revitalized with a Transportation and Business concept but the stalls available in the terminal building have not been filled with trade and service activities. The idea that emerged is to create a Blitar Raya Tourism Gapura. The aim of this research is to offer solutions to passenger terminal management problems in the form of concepts to models, through presenting a series of ideas to develop the terminal's function as a regional tourism consolidator, in order to realize the concept of Transportation and Business. Research methods: A qualitative descriptive method was carried out through observation, interview, document study and focus group discussion data collection techniques. Findings: To develop the Blitar Raya Tourism Gapura concept, the Patria Terminal can act as a collector of potential tourists from various regions of origin, as well as a distributor to various destinations. Tourist transportation routes can be developed to consolidate the distribution of tourist destinations in the Blitar Raya area, as well as potential points that need to be served by hubs (stops or sub terminals). Directions for terminal visitor circulation engineering are directly related to the policy of placing information panels in the hierarchy of tourism display activities. Tourism storefront activities are placed in connecting zones, or occupy corridors/aisles that connect the functions of one room (facility) to another. Implication: The conceptual directions for the organization of space to realize business activities at the Patria Terminal are oriented towards consolidating the distribution of tourist destinations in the Blitar Raya area, and their depiction is the basis for modeling.