Ethics and Corporate Social Responsibility in Digital Business: Strategies for Sustainable and Inclusive Innovation
DOI:
https://doi.org/10.58982/jdlp.v4i3.904Keywords:
CSR, Ethics, Digital Business, Sustainibility, Corporate Digital ResponsibilityAbstract
The digital transformation of businesses has redefined corporate social responsibility (CSR), introducing new opportunities and challenges in achieving sustainable development and social equity. This study explores how digital technology reshapes CSR practices, focusing on strategies that digital companies, particularly in Indonesia, can implement to foster transparency, stakeholder trust, and environmental sustainability. Using a qualitative research approach based on literature analysis and case studies, the findings reveal that while digital platforms enhance the efficiency and reach of CSR initiatives, issues such as limited digital literacy, regulatory gaps, and ethical risks pose significant challenges. The emerging concept of Corporate Digital Responsibility (CDR) is examined as a framework for addressing ethical data management, digital inclusion, environmental concerns, and responsible technology use. Practical strategies are proposed, including strengthening digital literacy, promoting multi-sector collaboration, leveraging innovative technologies ethically, embedding ethical governance structures, and ensuring continuous monitoring and adaptation of CSR initiatives. The study concludes that digital CSR, when guided by strong ethical principles and inclusive strategies, not only reinforces corporate reputation but also positions businesses as vital actors in building a sustainable, equitable digital society. Integrating ethics into digital business practices is thus not merely a compliance requirement but a strategic imperative for long-term corporate success and positive societal impact.
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