Pelatihan Media Sosial Sebagai Sarana Pemasaran Produk Serundeng “Saur” di Desa Batubulan, Gianyar – Bali

Abstract

The purpose of this research is to provide solutions on how to expand the marketing of serundeng/saur products, which so far have only been around Batubulan Village. The solution offered is to create and conduct Instagram social media training. The method used in realizing this goal is to utilize technology by creating an Instagram account and branding the product, namely "Subali". The stages carried out in this research are determining problems, determining marketing strategies, realizing social media and conducting basic training in marketing products on social media. The results of this study are product branding, namely "Subali" and the media used to market the product, namely Instagram. This research was conducted to provide solutions so that the products offered can be reached by the wider community. With the help of social media, it is hoped that customers can order without having to go to the production site directly.