VISUAL COMMUNICATION MEDIA DESIGN AS A PROMOTIONAL STRATEGY FOR THE 'SEPATU KEDAS' SHOE CLEANING SERVICE IN DENPASAR
DOI:
https://doi.org/10.58982/jadam.v5i3.1117Keywords:
visual communication media, promotional media, modern flat designAbstract
Purpose: This design aims to design visual communication media in the form of posters, brochures, goodie bags, sign boxes, motion graphics, which function as promotional media for Kedas Shoes services.
Research methods: The design of this visual communication media uses a qualitative approach with primary and secondary data collection. This qualitative approach includes data collection through interviews, observations, literature, and documentation
Findings: The design stage resulted in four promotional media: posters, brochures, goodie bags, and Instagram posts, which have gone through an evaluation and revision process to strengthen the visual identity and communication of Sepatu Kedas services. The design process was carried out by applying the modern flat design visual concept, using a color palette of red, orange, white, black, bright gray, and sans-serif typography that is applied consistently across all media.
Implications: After being refined, the final design received approval from the owner of the Kedas Shoes business and was declared suitable for use as a print and digital promotional medium.
Downloads
References
S. Mamis et al., DASAR-DASAR DESAIN KOMUNIKASI VISUAL (DKV): Panduan Lengkap Untuk Memasuki Dunia Kreatif Visual. PT. Sonpedia Publishing Indonesia, 2023.
I. M. M. Yusa et al., BUKU AJAR DESAIN KOMUNIKASI VISUAL (DKV). PT. Sonpedia Publishing Indonesia, 2023.
I. W. A. P. Yasa et al., Desain Komunikasi Visual: Teori dan Perkembangannya. PT. Sonpedia Publishing Indonesia, 2024.
I. N. Jayanegara et al., DKV CREATIVEPRENEUR?: Prospek Kerja Lulusan Desain Komunikasi Visual. PT. Sonpedia Publishing Indonesia, 2024.
I. N. A. F. Setiawan et al., Kapita Selekta Citraleka Desain 2020: Dialektika Seni, Desain, dan Kebudayaan Pada Era Revolusi Industri 4.0. STMIK STIKOM Indonesia, 2020.
P. W. Aditama, I. N. Jayanegara, I. G. A. S. Anggara, and I. W. A. P. Yasa, ‘PERANCANGAN BRANDING PASAR RAKYAT PHULA KERTI SESETAN DENPASAR’, JWL, vol. 1, no. 2, pp. 49–54, Jul. 2021, doi: 10.59458/jwl.v1i2.12.
Aniek Suryanti Kusuma, I Dewa Made Krishna Muku, I Nyoman Jayanegara, I Ketut Setiawan, Gede Surya Mahendra, and Ni Made Mila Rosa Desmayani*, ‘Sosialisasi dan Pelatihan Branding Produk untuk Menunjang Strategi Pemasaran Bagi IKM Bersama Dinas Perindustrian dan Perdagangan Provinsi Bali’, JURPIKAT, vol. 3, no. 2, pp. 216–225, Aug. 2022, doi: 10.37339/jurpikat.v3i2.896.
A. B. Pertiwi et al., Desain Komunikasi Visual di Era Revolusi Industri 5.0. PT. Green Pustaka Indonesia, 2025.
D. Priyono, I. N. A. S. Putra, I. K. Sutarwiyasa, M. C. Rizaq, I. N. A. F. Setiawan, and I. N. Jayanegara, DESAIN KOMUNIKASI VISUAL DALAM ERA TEKNOLOGI?: Peran Teknologi Terhadap Perkembangan DKV. PT. Sonpedia Publishing Indonesia, 2023.
G. S. Gumilang, ‘METODE PENELITIAN KUALITATIF DALAM BIDANG BIMBINGAN DAN KONSELING’, vol. 2, no. 2, 2016.
I. N. Y. Trisemarawima, I. K. M. Prayoga, I. N. Jayanegara, and I. W. A. P. Yasa, ‘INFORMATION MEDIA PUBLIC SERVICE ADVERTISEMENT ABOUT VCT BASED ON 2D ANIMATION | Journal of Aesthetics, Design, and Art Management’, May 2025, Accessed: Feb. 09, 2026. [Online]. Available: https://ejournal.sidyanusa.org/index.php/jadam/article/view/664
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
