The Strategic Management for Community-based Tourism during the Pandemic of COVID 19: A Case Study of Surrounding Communities of Sukhothai Muangkao Cultural World Heritage Site, Thailand

Authors

  • sokkim eat Mr
  • Patcharin Sirasoonthon Faculty of Social Sciences, Naresuan University, Phitsanulok Province, Kingdom of Thailand

Keywords:

The Strategic Management, Community-based tourism, The Period of Covid-19 Pandemic

Abstract

Purpose: The Purpose of this research is to identify The main-Crisis Management of Community-based Cultural Tourism Model (CM-CBTM) during the COVID 19 pandemic(Corrected) that should be implemented within the surrounding community in Muangkao sub-district administrative upon the new-normal period as well as to find out the key specific strategic management area in which local administrative government has been initiated based on the main-key stakeholders under the collaboration policy approach.

 

 

Research method: This research applies a qualitative approach by using interview technique, participatory observation, focus-group discussion. For data analysis technique, the researcher adopted coding information process of grounded theory. By Involving codes which classified in group discussion in align with the strategic management of the community-based tourism model that was interviewed respectively.

 

 

Findings: The community-based tourism Model indicated that several challenges had been experienced during the period of covid-19 pandemic including conflict management over resource ownership and benefit leaking, financial issues, and problems of community participation. The study found the key specific strategic management that require preparation stage on the part of the community moving toward community-based tourism.

 

 

Implications: Outcome of the improvement in Community-based tourism development model is highly relevant with community empowerment and local participation approach. Additionally, The suggestions shown that local administrative government are expected to bring the community alignment policy that developed with a various consultative process.  Within this potential-criteria, the community in Muangkao sub-district administrative become more adaptable management policy that most of key actors included villagers, community leaders, active government and non-government officers are working as the co-facilitator. The new-normal implementation policy changed touristry of Muangkao sub-district administration, it created a new network of partnership based on the availability of local politics values which prioritized the majority of local voice empowerment to build up the clear policy guideline in the community. As a result, The practical requirement strategies of the Covid-19 prevention mechanism manipulated by primary public health care unit, sub-district hospital, and some support from surrounding communities brought advantages in community development capacity which integrated with local.

 

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Published

2024-03-25

How to Cite

eat, sokkim, & Sirasoonthon, P. . (2024). The Strategic Management for Community-based Tourism during the Pandemic of COVID 19: A Case Study of Surrounding Communities of Sukhothai Muangkao Cultural World Heritage Site, Thailand. International Journal of Glocal Tourism, 5(1), 38-50. Retrieved from https://ejournal.sidyanusa.org/index.php/injogt/article/view/523