TREND CYCLE ANALYSIS ON FAST FASHION PRODUCTS
DOI:
https://doi.org/10.58982/jadam.v1i1.101Keywords:
trend cycle, fast fashion, trend stage, trend differentiationAbstract
Purpose: trend cycles need to be understood to know the developments and changes in trends in
fast fashion as well as consumer considerations in consuming fast fashion products.
Research methods: Trend changes in such a short time need to be analyzed further through trend
stages, trend cycles, and trend differentiation that occurs in fast fashion. To analyze the trend in fast
fashion products, a qualitative descriptive method was conducted in which the research process
consisted of collecting and compiling data, analyzing and interpreting phenomena.
Findings: Trends provide trends in fast fashion products such as colors, styles, themes, motifs,
and cuts/silhouettes. In general, fashion trends generally only recognize two seasons, including
spring/summer (spring/summer) and autumn/cold (fall and winter). Fast fashion has 52 trends in a
year or about once a week. In fast fashion, trend changes are influenced by the stages of the fashion
cycle, fashion flows, trend differentiation, and trend adopters.
Implications: Fast fashion is a design, manufacturing and marketing method that focuses on
producing large quantities of clothing quickly and at affordable prices. Fast fashion products are
always influenced by trends.
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