DESIGNING VIDEO CLIPS FOR THE BAND AFTER THE DAY ENTITLED 18.30 AS PROMOTIONAL MEDIA
Keywords:
after the day, video clip, promotional mediaAbstract
Purpose : This research aims to make a video clip of a song from the band After the Day entitled 18.30. A video clip is used as a medium to explain the meaning and message of the single 18.30. The video clip is also intended as a promotional medium for the band to the public to increase fans every After the Day.
Research methods : The method used in designing this video clip is a video production method that goes through three stages starting from pre-production, production, and post-production. The data used in the research are primary and secondary data obtained through in-depth interviews, observation, documentation, and literature.
Findings : The video clip design process, must be carried out through well-planned procedures in order to produce a good video clip. Starting from the pre-production stage by designing the video clip design concept, compiling scenarios to making storyboards. Then proceed to the production stage by preparing the tools and shooting until finally entering the final stage by editing the video and ready for publication.
Implications : It is hoped that the video clip designed will be able to represent the meaning of the song 18.30 to listeners, be accepted, and be able to become promotional media so that the band After the Day will become more widely known in society.
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