2D ANIMATION INTRODUCTION TO ENGAGEMENT CUSTOMS IN THE SRESEH SAMPANG MADURA
Keywords:
Adat, pertunangan, animasi.Abstract
Purpose : This study aims to produce a 2D animation to introduce Madurese engagement
customs by providing information about the requirements, meaning, process, and taboos of
Madurese engagement customs. This study aims to increase interest in the engagement
customs procession, especially in the Sreseh Sampang Madura area. Based on the results of
observations, the lack of interest and understanding of teenagers in the Sreseh Sampang
Madura area towards this engagement custom is due to the lack of media that provides this
information.
Research methods : The solution to this problem is to collect data using primary and
secondary methods. The results of this data collection are used to create 2D animations by
displaying the meaning of engagement customs in Madura according to local customary
experts.
Findings : The results of the 2D animation test showed that the information about the
meaning of the engagement customs conveyed through the animation was clear and easy to
understand. This animation is also in accordance with the target segmentation of the age of
17-23 years among teenagers in Sreseh Sampang Madura and has succeeded in attracting
their interest in knowing the meaning of customs in the area.
Implications : This animation is considered worthy of increasing insight and making
teenagers of Sreseh Sampang Madura interested in learning the meaning of the local
customs conveyed.
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