Product Development Feasibility Study at Swarga Suites Bali Berawa
DOI:
https://doi.org/10.58982/injogt.v7i1.1123Keywords:
feasibility study, product development, hotel expansionAbstract
Purpose: This research aims to design and evaluate a feasibility study model for product development in the Swarga Suites Bali Berawa expansion project. The primary focus is to formulate a systematic approach for obtaining owner approval for hotel development on newly acquired land
Research methods: The process began with a comprehensive feasibility study covering market, financial, technical, and environmental dimensions. Supporting documents included a market research report, SWOT analysis, cost estimations, environmental compliance files (PBG, DLHK), organizational structure, and a RACI Matrix to ensure completeness and accuracy.
Findings: The model created successfully supports transparent, accountable business decision-making and led to the issuance of an official Approval Decree (SK) by the owner. The development strategy followed the Product Development quadrant of the Ansoff Matrix, aiming to increase hotel room capacity from 60 to 220 units.
Implication: This structured approach offers a strategic reference for future hotel development initiatives, emphasizing comprehensive feasibility analysis and long-term planning.
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