Hotel Strategy in Facing the Covid-19 Pandemic (The Westin Resort Nusa Dua Experience)

Abstract

Purpose: This research is conducted with the aim of examining the management strategy of a hotel in a Covid-19 pandemic situation.

Research methods: The research method used is descriptive qualitative with virtual interview techniques and literature study.

Findings: The strategy adopted by the hotel, in this case The Westin Resort Nusa Dua is a generic strategy and a corporate functions strategy.

Implication: The strategy is expected to become a reference for other hotels during the Covid-19 pandemic so that the hotels can still operate even in abnormal conditions.